Pay-Per-Click Search Engine Marketing Handbook: Low Cost Strategies for Attracting New Customers Using Google, MSN, Yahoo & Other Search Engines |  | Author: Eugene Mordkovich, Boris Mordkovich
Publisher: LULU
Category: Book
List Price: $25.00
Buy Used: $1.39
as of 7/30/2010 17:06 PDT details
You Save: $23.61 (94%)
New (14) Used (28) Collectible (2) from $1.39
Seller: worldofbooksusa
Rating:  22 reviews
Sales Rank: 438787
Media: Paperback
Pages: 202
Number Of Items: 1
Shipping Weight (lbs): 0.8
Dimensions (in): 8.8 x 6.1 x 0.8
ISBN: 1411628179
Dewey Decimal Number: 659
EAN: 9781411628175
ASIN: 1411628179
Publication Date: March 19, 2007
Availability: Usually ships in 1-2 business days
Tell A Friend
Add to Wishlist
Add to Wedding Registry
Add to Baby Registry
| |
| Also Available In:
|
| Similar Items:
| |
| Editorial Reviews:
Product Description
YouÂ’ve got products. YouÂ’ve got a website. YouÂ’re ready to do business online. Now, how do you attract new customers? You may have heard stories about companies putting their business in front of 80%+ of Internet users in as little as 24 hours. You may already know of your competitors that appear on all of the major search engines. And you want to get in on it, but arenÂ’t sure where to begin? YouÂ’ll find the answers in this book. In it, search engine advertising pioneers, Boris and Eugene Mordkovich, share their knowledge from the most basic information explaining how Pay-per-Click works to why it is so extraordinarily effective, as well as offer detailed information on how to design a successful campaign, how to test concepts, determine what works, and fine-tune your campaigns to maximize the Return on Investment (ROI). It also delves into more advanced topics affecting advertisers today, including contextual advertising (getting your website listed on thousands of websites without paying a penny), localized search (targeting a specific local area through search engines), and click fraud (how to protect yourself against it). The book offers detailed reviews on over 20+ major search engines, including tips and advice on how to get the most out of each one. You also get unbiased reviews of the top Pay Per Click tools and three appendices including an extensive Pay Per Click Glossary and Recommended Resources to help your business grow. Finally, the book offers tips, techniques, and ideas contributed by 14 top experts in the industry on how you can improve your search engine advertising efforts. As a bonus, you receive over $125 worth of credits on major PPC search engines, including Yahoo!, FindWhat, Search123, Findology, SearchFeed, Kanoodle, Enhance Interactive, Mamma, Verizon SuperPages, and many others to get you started.
|
| Customer Reviews:
Showing reviews 1-5 of 22
 FANTASTIC BOOK MADE A RADICAL DIFFERENCE March 9, 2009
Stephen Ashley (Florida, USA)
1 out of 1 found this review helpful
This was one of the few books I've read that I can say clearly increased my income and saved my company a LOT of money that we had been wasting without realizing it.
Once I read this book I realized I had been using pay-per-clicks with a blindfold on. It was a clear and easy to follow book, with excellent advice. I totally changed my pay-per-click strategies after reading it, and did far better. For example, after reading the book I realized that using content pay-per-click advertising was a complete waste of money for our particular business. When we stopped it, we had a lot more money available for search advertising, and we had an increase in business.
I highly recommend this book to anyone who uses pay-per-click services. In fact I'd say that this is a "must have" for anyone using pay-per-click.
 Not recommended December 27, 2008
Vivek V. Chandran (Silicon Valley, CA)
4 out of 4 found this review helpful
The book covers the basics and has some other random information. It covers the Match Types(the most relevant stuff when it comes to adwords)in the passing.
You will be better off reading the google knowledgebase at http://adwords.google.com/support/bin/answer.py?hl=en&answer=6100
The "Dummies for Adwords" is a much better book than this and covers the topic in greater detail. I would definitely recommend that book over this one. (stay away from the Perry Marshall book as well. That's quite similar.)
Ideally a PPC book should cover various PPC strategies and case studies, so users have a clear idea on what's happening in industry and what works and what doesn't.
 Get Good Information With this Book November 19, 2008
John Halloran (San Juan, Puerto Rico)
This is another great resource that helped me deal with a very bad SEO outsourcing project with new inexperienced webmasters. Thank god I found Synapse communications and this fine book. Synapse India also known as Synapse Communications did a fine job on my websites. The Pay Per Click Search Engine Marketing Handbook is an absolutely amazing book and it truly deserves the name of "PPC Bible". Read this book and find a good company to handle PPC and SEO like Synapse India or synapse communications.
Very useful and helpful book October 31, 2007
Hsiang-yu Lin (USA)
It helps me to build PPC knowledge and help me start with PPC at work.
Very useful book
Average at best October 18, 2007
Jim Larrison (Alexandria, VA)
2 out of 3 found this review helpful
Don't waste your money. This book is too hard to follow. It is really not very well written.
Showing reviews 1-5 of 22
|
|
|
